People Fear Making Mistakes
There are no perfect leaders. However, many people are still afraid to admit that they make mistakes. We fear that if someone knows about our mistakes, then they will look at us differently. However, it is important for people to be transparent about their mistakes and failures.
Studies Show That Transparency Works
People should not be afraid to be transparent. In fact, businesses should embrace transparency in order to increase customer loyalty and improve service. Studies have shown that customer service improves by 17 percent when customers can see the cooks. The cooks are also able to prepare the food 13 percent faster when they can see the customers.
Consumers are not the only ones who can benefit when businesses are transparent. In fact, employees have stated that transparency is one of the factors that determine satisfaction and happiness in the workplace. People want to work for a company that knows what it stands for. They also want to work for a company that has long-term plans.
Tips for Being Transparent
Be Personally Transparent
You will need to select one or two social media sites. If you primarily work with other businesses, then you will need to use LinkedIn. Facebook and Twitter work best if you primarily work with consumers. You will need to use social media to share your likes, dislikes and ideas.
Be Internally Transparent
If people see the CEO of a company being transparent, then it will be easier for them to be transparent. You want your company to be an open book. You can also hold a town hall to keep people updated on progress, opportunities and risks.
Be Transparent About Your Corporate Objective
You should let people know about your corporate objective. For example, if you are trying to take your business to the next level by getting a new supplier, then you should let people know about that. Avoid making promises and share every side of the argument.
If you are transparent, then people will likely be more forgiving when you make a mistake. They will also be more forgiving when something does not go as planned. You should constantly look for ways to be more transparent.
There is a great need for businesses to be transparent. It is important for both employees and consumers.